RECEIPT #BRIAN-
DEC 01, 2023
PREDICTION BY
Brian Wieser“We’re expecting global advertising to grow about five‑point‑six percent next year, in 2024…”
FOLLOW-UP
Wieser’s 5.6% global growth call for 2024 was directionally correct and slightly conservative: the market ended up a bit stronger than his raised forecast, but within a narrow range of major forecasters’ estimates.
ORIGINAL SOURCE
WFA / MediaSense video on YouTube